Chris McCoy – Lead Designer at 360 Studios

Chris McCoy

Chris McCoy, a lead designer at 360 Studios and former student at the University of Bolton, visited to give us a talk about the topic, ‘from university to industry’. One of the points brought up in this talk which interested me the most was, ‘what mobile platform to develop for’.

Chris mentioned that the Android market is ‘flooded with apps’ which means ‘little revenue’, however, with the iOS market, that is ‘where the money is’. From (Simon, 2014) online blog titled ‘developing on iOS vs. Android – there is one clear winner’, it goes on to mention that ‘the app store gives the iOS app developer better visibility when compared to main Android store competitor, Google Play’. Therefore this gives the developer more attraction to their app, gaining more downloads, which then will boost them to the top list. From (Ben Ward, 2016) lecture titled ‘building a games studio’, he mentioned that the Android market is ‘up against piracy’ meaning that, it is extremely easy to pirate games on this device but with the iOS device, this isn’t a thing.

Google Play Store vs the Apple App Store taken from, (Sims, 2015)

One major issue with the iOS store is that games have to go through a long review time before they are released. From (Ogbo, 2015) online blog titled ‘7 reasons why you should develop apps for Android rather than iOS’, it says that ‘apps deployed to the Google Play store are available for download by users within a few hours, compared to a few weeks for Apple’s App Store.’ This is a big deal for developers as if there is a major bug on the app that the developer didn’t notice but then noticed during the Apple app review period, the developer can’t then fix that bug as its going through the review time. This means that Apple could reject the app and make them fix it before going back through this long review time again.

iOS Store review time taken from, (Winning Stack, n/d)

To conclude, I believe that the best mobile platform to develop for in regards to a business is the iOS device over the android device because there is less piracy and more money involved. It can be difficult to develop for but it will be worth it in the end. However, if you can think of an alternative route, such as advertisements and microtransactions, then releasing a free Android app could be very beneficial towards the developer.

Bibliography

Simon, J., 2014. Developing on iOS vs. Android – There is one clear winner. [Online].
Available from: http://developers.magmic.com/developing-on-ios-vs-android-there-is-one-clear-winner/
[Accessed 27 February 2016].

Ben Ward. 2016. Building a games studio. Lecture. GAM5000 – Employability & Enterprise. Presented at: University of Bolton, 05 February 2016.

Ogbo, O., 2015. 7 reasons why you should develop apps for Android rather than iOS. [Online]. Available from: http://www.androidauthority.com/develop-apps-for-android-rather-than-ios-607219/
[Accessed 27 February 2016].

Sims, G., 2015. Google Play Store vs the Apple App Store: by the numbers. [Online image].
Available from: http://www.androidauthority.com/google-play-store-vs-the-apple-app-store-601836/
[Accessed 08 May 2016].

Winning Stack, n/d. How to Submit App to the Appstore for Faster Approval. [Online image].
Available from: http://winningstack.com/how-to-submit-app-to-the-appstore-for-faster-approval/
[Accessed 08 May 2016].

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